You've Been Here Before
The idea that keeps you awake because it's so obvious.
Too many directions. Too many voices. Too many assumptions.
Six months later, nobody wants what you built.
What If You Could Know?
What if instead of guessing, you had a systematic way to validate your idea?
The Foundation Sprint
Pre-make decisions that become automatic foundations for naming, marketing, and product development
Discover
Phase: Basics
Deep dive into your customer, their problem, competitors, your capabilities, and motivations
→ Discover who really needs what you're building and why competitors aren't serving them well
Define
Phase: Differentiation
Pinpoint your unique advantages and create a competitive map
→ Define your unique position in the market through systematic competitive analysis
Design
Phase: Ideation
Brainstorm product concepts, features, business models, and go-to-market strategies
→ Design multiple solution approaches and strategic pathways forward
Decide
Phase: Comparison
Evaluate your options through various lenses—customer, pragmatic, financial, and strategic
→ Decide which path offers the strongest foundation using proven frameworks
Declare
Phase: Hypothesis
Synthesize everything into a clear, testable founding hypothesis
→ Declare your strategic foundation—the north star that will guide every future decision
When Decisions Make Themselves
Finding your company name
Becomes straightforward - your foundation tells you exactly what resonates
Prioritizing features
Decisions flow naturally - you know what moves you toward your north star
Writing your landing page
Clear direction emerges - your value prop and messaging are crystal clear
Building your roadmap
Confident choices - you build what matters, skip what doesn't
Pre-make decisions once, benefit forever
"Every AI tool I tried wanted me to teach it my process while we collaborated. ForgeBaby already knew the process. It guided me through validation frameworks I didn't even know existed."Johannes Scharlach, Creator of ForgeBaby
The Transformation Is Real
Before
- • "I think users want..."
- • Building in isolation
- • Afraid to talk to customers
- • Paralyzed by endless decisions
After
- • Name finding becomes straightforward
- • Feature prioritization flows naturally
- • Marketing direction emerges clearly
- • Build only features that matter
And When You're Ready...
Many founders find the Naming Workshop to be the perfect next step. Once you have your validated foundation, a strategic name becomes your secret weapon for fundraising, customer acquisition, and market positioning.