You Built It.
But Who's It
Really For?
Turn your working product into a focused business
with crystal-clear positioning.
Free workshop • Takes 45-60 minutes • Instant results
The Builder's Dilemma
You didn't just talk about it. You built something real that people actually use.
Every user request pulls in a different direction. Your roadmap feels scattered.
"It works... but for whom exactly?" You have users but no clear story.
Sound Familiar?
Too Many Segments
"We serve everyone from startups to enterprises." But your marketing message resonates with no one.
Feature Confusion
Every user wants something different. Your roadmap looks like a wishlist instead of a strategy.
Mixed Feedback
Some users love it, others don't get it. You're building for everyone and delighting no one.
What If You Could Get Laser-Focused?
Transform confusion into clarity with surgical precision for your existing product.
Before Refinement
- • "We help everyone with productivity"
- • 47 features on the roadmap
- • Generic marketing copy
- • Confused elevator pitch
After Refinement
- • "We help remote teams stay aligned"
- • 3 core features that matter
- • Compelling, specific messaging
- • Crystal-clear value prop
The Refinement Process
Website Analysis
We start with what you've already built
Deep dive into your current positioning, messaging, and target customer signals
Customer Clarity
Who feels the pain most acutely?
Identify and validate your most promising customer segments
Problem Focus
What's the hair-on-fire problem?
Pinpoint the single most critical problem you solve
Competitive Context
Where do you fit in the landscape?
Map your competitive positioning and unique advantages
Solution Refinement
How exactly do you solve it differently?
Crystallize your unique approach and value proposition
From Scattered to Surgical
Before Workshop
"We had 500 users across 12 different use cases. Our homepage tried to speak to everyone and converted no one."
"Every sales call started with 20 minutes of explaining what we actually do. Even I wasn't sure sometimes."
After Workshop
"We identified our core customer segment and rebuilt everything around them. Conversion rate tripled in 6 weeks."
"Now when people ask what we do, I give them a 10-second answer that makes them say 'I need that.'"
Maya Patel
Founder, FlowState Analytics
"Went from confused positioning to $50K MRR in 4 months"
Your Product Deserves Precision
Stop guessing who you're for. Start knowing exactly why they choose you.
Join the founders who've found their focus